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How can Directwood.com sell their flooring so low compared to the flooring stores?

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How can Directwood.com sell their flooring so low compared to the flooring stores?

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The answer is very simple: the Internet. Normally, a manufacturer like Directwood.com would sell to a distributor, who would sell to the flooring store, who would sell to a builder or to the public. We take out all the middle men, and their profits. You get the same high quality flooring for half price or less. Also, we deliver free right to your door so you don’t have to go to the store and load the boxes.

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