How can consumers be certain they are getting the benefits of yogurt with live and active cultures?
The National Yogurt Association (NYA) has established a Live & Active Cultures seal program for all yogurt manufacturers whose refrigerated products contain at least 100 million cultures per gram at the time of manufacture, and whose frozen products contain 10 million cultures per gram at the time of manufacture. This level was based on a survey of leading research scientists involved in clinical studies of the health attributes associated with live and active culture yogurt. The seal appears on yogurt packages and indicates this level of live and active cultures is present in the product.