How can competency in crows-cultural communication be a valuable asset?
With the growing benefits of globalization, companies are increasing their investments in overseas offices and international divisions. To fully benefit from this new facet of competitive advantages, it is essential for professionals, who negotiate, trade or interact with colleagues from different cultural backgrounds or conduct business in foreign regions, to be aware of cultural sensitivity issues. This cultural awareness skill can be utilized throughout the vast range of communication channels, which include email, telephone, video-conferencing and face to face meetings. Refining this communication skill minimizes potentially disastrous misunderstandings and increases the likelihood of harnessing the benefits of the dramatically changing global environment. 3.2.
