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How can companies increase the size of their customer base to drive greater c-store sales?

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How can companies increase the size of their customer base to drive greater c-store sales?

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The forecourt is turning into an increasingly important channel for convenience goods. As a result of the strain of competition on fuel margins, development of the shop has become a central part of fuel retailers strategies, boosting non-fuel revenues whilst allowing companies to differentiate themselves through their product offerings.

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