How can companies create long-term customer relationships?
Give more than you take. As long as you’re doing that, and you’re open and honest and everything’s on the table, everybody appreciates that. If you’re always looking out for their best interest, why would a client want you to leave him? Q: How can business leaders create an atmosphere of responsiveness? You just care about that customer. We operate with a partner network of companies across the country that respond on our behalf. If that partner company can’t do it, I’ll fly someone out there who can. That costs me, and I’ll probably lose all my profit, but I’ll do it to make sure it gets done right. You do what it takes to make sure your client is OK. Q: How do you communicate that to your staff? That’s what people need to understand; their first client is their staff. I support my staff so they have no reason not to deliver the best of who they are to my client. It just goes down the line, and it’s widespread. We are building a company and getting well compensated for it. We’re not j
