How can coaching help partners improve their business development performance?
There is an awful lot of rubbish talked about coaching in the market and there are many cowboys. With unscrupulous and untrained coaches it can be a wishy-washy, touchy feely kind of thing. However, professional coaching is about achieving significant change and measurable improvement in performance within a specified period of time. It is NOT to be confused with counselling which is more about personal remedial action. The official definition of coaching is “A process that helps and supports people manage their own learning in order to maximise their potential, develop their skills, improve their performance and become the person they want to be” (Parsloe). The official definition of mentoring is “Off line help by one person to another in making significant transitions in knowledge, work or thinking” (European Mentoring Center) There is lots of research supporting the value of coaching and mentoring.
