How can Chinese and foreign companies become involved in the Beijing Games?
Our Games are open to all countries, and international practices will be applied in all its marketing operations. Chinese and foreign companies will be treated as equals, and the competition will be very intense. As everybody knows, involvement in an Olympic Games is a golden opportunity in the development of companies. Past experiences prove that such involvement helps promote their global image and increase their share of both the domestic and international markets. Companies played a vital role in ensuring the success of the 2000 Olympics in Sydney, and will again do so at the 2004 and 2008 Games. There is a wide range of areas in which companies can become involved -sponsorships, supply of materials, technologies /services, franchised production and marketing, and other things. Right now, companies should lose no time in acquainting themselves with the rules of Olympic marketing, enabling them to prepare sound strategies and plans for involvement. Beijing’s Olympic Games Bid Commit
