How can chasers contribute to better public perception and knowledge of storm chasing through the media? How should a chaser handle interviews?
First, any chaser who is uncomfortable doing media interviews should politely turn them down, then if possible, refer the reporter to someone else. A chaser who is nervously stammering away with rambling nonsense, and/or concocting statements on the fly which “sound good,” actually looks like a buffoon and does storm chasing more harm than good. Only a small minority of chasers have the speaking skills, knowledge, poise, and interview experience to deliver a convincing, accurate portrayal of storm chasing in usable sound or print bites. The problem we fight here is the tendency, especially in TV, to slant stories toward the thrillseeking, death-and-destruction angle. However, the popular media (TV, radio, newspapers, online media) can be a beneficial vehicle to educate the public about chasing. Prior to an interview, turn the tables and ask lots of questions of the reporter — about the target audience, story angle, and specific questions you will be asked. Then, if you have agreed to
