How can CEOs create a line-of-sight communications plan?
For U.S. companies, communication is often northern-America-centric, so executives must adjust by starting the conversation with an employee value proposition tailored to all employees globally, not just those in the home country. Senior management and mid-management should trained on effective communication techniques and managing multicultural and multi-country teams. A global communication strategy should align the firm’s business objectives with the employee value proposition while providing the platform for localization that reflect different cultures and local business conditions. In all cases, companies need to develop a sustainable communications strategy that supports their mission, aligns employees with the business strategy and allows them to understand their role. What elements comprise an effective line-of-sight communications plan? First, no one strategy fits all companies, so each needs to decide what type of company it wants to be and how that supports its external bran
