How can Caroline County enhance its marketing and recruitment program?
The County is currently involved in a number of marketing and recruitment programs: • Participation in Fredericksburg Regional Alliance • Involvement in Virginia Economic Development Partnership which keeps inventory of available sites and buildings • Advertising activities: a) magazines; b) trade shows; c) call trips; d) web site; e) newspapers; f) County entrance signs; g) brochure development • County business visitation programs • Business Appreciation Dinner involving Industrial Development Authority (IDA) • Community Forum coordination • Quarterly meetings with major employers • Advertising for employers The committee recommends the following actions: • Expand current activities. • Develop a CD-ROM and VHS presentation. • Develop a computer generated presentation program. • Implement an image campaign utilizing billboards. • Develop a more comprehensive inventory of sites/buildings. • Promote greater utilization of the Chamber of Commerce and Business Roundtable. • Raise the Coun
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- How can Caroline County enhance its marketing and recruitment program?
