How can carbon offsets meaningfully contribute to solve climate change?
Offsetting emissions is only the second option. The best is always to avoid emissions altogether. Offsetting through financing clean energy projects has become popular and gaining support from small and large emitting companies. A company avoids net carbon emissions through five important steps: • Assess current emissions (from production, heating, lighting or travel. • Avoid CO2 emissions by identifying all carbon-intensive activities which are not necessary (e.g. replace some business travel by video conferencing). • Improve energy-saving measures and ensure the efficient use of energy to stop the energy waste (e.g. replace inefficient office appliances). • Offset unavoidable emissions through investment in clean energy projects that are certified with the Gold Standard, initiated and supported by WWF. • Review the strategy annually to avoid more emissions and become more efficient every year, and decrease the amount of CO2 emissions that need to be offset step by step. The target sh
