How can businesses overcome these obstacles to create a successful e-commerce site?
Trust is the foundation to creating a successful e-commerce site. There are several steps you can take to accomplish this. First, your business must have an easy-to-navigate site. Just because a site may be beautiful to look at doesn’t mean that it is easy to get around. It must not contain any dead ends or be frustrating in any way for the user. It is too easy for the user to give up and click somewhere else. If the learning curve to navigate a site is too steep, visitors won’t bother to get beyond the home page. Having a site that is easy to navigate is the first step to creating trust. Don’t scrimp on this step. Next, build a strong reputation online. EBay which, by the way, constitutes one-third of all online sales strengthens its own reputation with seller ratings. Those sellers with poor ratings are quickly weeded out, since no one will buy from them. Another way to reassure visitors that you sell a quality product or service is to add testimonials from your customers and clients
