How can Bulgaria use the Olympic Games in Greece to attract more tourists?
“Experience with the recent Winter Olympic Games in Salt Lake City shows that surrounding areas can in fact benefit from increased tourism. As a resident of Salt Lake City, I observed that many international visitors to the Olympics had made plans to visit surrounding states before or after the Games. Colorado, Wyoming, Idaho, and Nevada all made an effort to attract Olympics visitors to their states by building exhibits in downtown Salt Lake City during the Games and actively marketing to potential visitors.” Q: “Are there similarities between Nevada / Utah and Bulgaria / Greece as Olympic neighbouring states?” A: “Yes. As a neighbouring state, Nevada (particularly Las Vegas) benefited directly from overflow visitors to the Olympic Games in Utah. To help accommodate the hundreds of thousands of visitors to the Olympics, cities like Las Vegas served as “bedroom communities,” accessible by a short plane ride.” — Mr. Tim Williams is president of R&R Partners, one of the top 100 advertis
