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How can brand role be measure using quantitative research and considering brand demand drivers?

brand considering DEMAND Drivers measure quantitative Research
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How can brand role be measure using quantitative research and considering brand demand drivers?

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Brand role = % of economic value added (EVA) that is related to the brand (brand contribution to demand) Brand role on y demand driver = % of driver that is related do the brand posted August 21, 2008 in Branding | Closed

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