How Can BP Trademark A Common Word As They Did With “Invigorate”?
Trademarks only apply within a specific area of business. “Invigorate” might be a common word, but its use in the business of gasoline sales could be uncommon enough to allow it to be trademarked. Furthermore, if someone in an unrelated area of business wants to use the term, they can. There would be no problem selling “Invigorate” brand coffee, for example. “Visa” is a perfectly common word which was in use long before credit cards were invented. However, it was possible to register it as a trademarked term for short duration consumer loans and payment via plastic card. It’s also the case that two companies can have the same common word registered as a trademark in different lines of business. Apple Computer had “Apple” trademarked for selling computers, and The Beatles had “Apple” trademarked for selling music. Everyone was happy until Apple Computer opened an online music store…
