How can analyzing gaps in a mental model show me innovative ideas?
The first thing to look at is the obvious gaps where there is an absence of content items. Your hope is that you can find a gap that you can fill easily. Then look for scarcity of content items. Think about where you can flesh out things a bit. Look for opportunities to redefine, combine, or augment existing content. For more information, see page 248 of the print version, page 377 of the digital version.
