How can an ING DIRECT Orange Savings Account offer higher rates than everyone else?
Other banks have a higher markup to cover costs. As a direct bank, ING DIRECT has eliminated many expenses other banks have, like managing and maintaining a lot of branches. Because they are a direct bank, they can save on overhead and pass those savings on to you. As part of ING Group, one of the world’s largest financial services providers, ING DIRECT has the capacity to reach millions of customers, providing them with superior service, and high interest on their savings accounts.
