How can an Atlanta-based firm reach national media?
The same way as a firm in any city: phone, office visits, email, trade shows, events and overnight courier. In the eyes of the media, the credibility that comes with living in the Metro Atlanta area is very helpful to us. We pride ourselves on our presentation, our timing and materials, and the ability to go from an in-depth product discussion with a vertical media editor to a more general “trends” discussion with a mainstream writer. The key ability is knowing their viewer/reader and being able to tailor the appeal of the client’s product accordingly.
