How can an artificially early cutoff date be used to improve response?
An artificially early cutoff date will definitely improve response. We recommend using an artificial cutoff date, which can be done using the following method: • pick an artificial cutoff date that is 2-3 weeks before your real Cutoff Date • schedule a series of email messages leading up to that date • refer to the artificial cutoff date in all these email messages • on the artificial cutoff date, go into the Exhibitors–>Lock/Unlock tab and Lock all completed exhibitors (this will prevent them from editing their information). • From the Exhibitors–>Import/Export tab, export the exhibitors and product categories if you want to do some early formatting for the show guide • now start another schedule of email reminders using the real Cutoff Date, following the above process, but referring to the real Cutoff Date in all messages • on the real Cutoff Date, export all completed exhibitors, then Lock all completed exhibitors. • now begin a third email reminder campaign to get everyone who d
