How can agencies use Local People Meter data once the service starts in May?
Agencies need the flexibility to use the Local People Meter data for analytics and to inform their advertisers of certain buys and marketplace conditions. Before the official start of People Meters in Boston in May, agencies may use the demonstration data for internal planning and posting, but not to execute a buy. After May, agencies can use the Local People Meter data for planning, buying and posting purposes. The only limitations for agencies will be to not supply Local People Meter data to non-subscribing stations, cable services, or the rep firms and third party processors for these non-subscribers. A list of clients who subscribe to LPM will be given to each agency at the start of the service.
Related Questions
- What will happen if some of the Boston television stations do not subscribe to the Local People Meter service?
- How many days, weeks and months will be measured and reported with the Local People Meter service in Boston?
- How can an agency perform a proper analysis if a client does not subscribe to Local People Meter data?
