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How can Afford-a-Ford afford to sell new Ford s at this price?

April 26, 2017afford Ford price s sell

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How can Afford-a-Ford afford to sell new Ford s at this price?

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A. All Ford dealers receive an additional monthly payment called a Holdback. The holdback is 2% of the price of the vehicle. So including the 1% Afford-a-Ford markup the total markup is 3%. While this is still very low, amounting to approximately $600-$900 per vehicle, the Afford-a-Ford business plan is based on selling vehicles in volume via the Internet and passing the savings onto it scustomers.