How can advertisers target their ads?
In addition to the typical targeting that might be available from an ad network (geo-targeting, time of day, et cetera), advertisers can leverage ContextAd page-level content targeting to control creative placement on a page by page basis. If the advertiser wants impressions about health, we pull only pages about health from endemic and non-endemic publishers. We don’t serve that advertiser on a “health site” or “health channel,” where many individual pages are not about health; this type of solution is poor placement control for brands and lousy for the efficiency of direct response. 9. What makes your ad exchange different from other exchanges? • Premium inventory: ContextWeb’s ADSDAQ is an exchange for premium ad inventory, not remnant. Since the publishers will set their CPM AskPrice, the ADSDAQ exchange is a first stop for inventory prior to a publisher’s ad network remnant alternatives. ContextAd page-level targeting adds value to inbound publisher impressions while providing con
