How can adolescents be effectively reached?
This question deals with where to find adolescents as well as strategies for reaching them with information and services. With respect to locating adolescents, places where they naturally congregate, such as schools, workplaces, concerts, sports clubs, dance halls, and other locations that provide social or recreational services for adolescents, provide excellent opportunities to reach users and nonusers with reproductive health services and information. In terms of providing information and services, a holistic approach that recognizes and responds to the multiple service and information needs of adolescents has been found to be effective. This approach sees reproductive health as a part of an adolescent’s total life, not in isolation from other realities or needs. Involving youth directly in program development and implementation, as well as in the design of reproductive health messages, has been found effective in expanding the scope and reach of information and services. Strategies
