How can a small, local FSBO website compete with a huge national website, like fsbo.com, owners.com, or forsalebyowner.com?
We believe that local, not national, FSBO websites are in a better position to serve buyers and sellers. They can better serve sellers since they can deliver and install heavy, high-quality signs to customers and, during that visit, provide other services like taking still photos, creating virtual tours, and chatting with the sellers about marketing. They can better serve buyers because they can generate more local listings than the national websites and because they can provide more complete information about local neighborhoods. The national websites have another problem: Zillow.com. Zillow allows FSBO sellers to list on its website for free, and we believe it will eventually become the go-to resource for buyers who are looking for FSBO properties. The national FSBO websites have to compete with Zillow, but local FSBO websites can grow along with Zillow by offering complementary services.
Related Questions
- How can a small, local FSBO website compete with a huge national website, like fsbo.com, owners.com, or forsalebyowner.com?
- I saw the StormReady guidelines on the national website. Why does my local NWS Office have different guidelines?
- Where Should Small Local Businesses Start With Their Online Marketing Efforts?
