How can a small business leverage customer service to compete effectively?
Kathy: Small Business owners should consider offering their loyal customers something to thank them for their patronage. Little touches go a long way and they dont have to be expensive. Sending a personal email alerting a loyal customer of a sale before the general public learns of it is a great way to personalize service. Give customers the Disney experience whenever you can. Gather ideas from your employees. Since they deal with your customers on a day to day basis, they may have some create ideas to share as well. Why is it important to get feedback at how a business is doing in terms of customer service? Kathy: It is one of the best things a company can do for growth. Gathering feedback from your middle customers is critical. The middle customer is where most customers fall, neither extremely happy nor unhappy. Many times companies feel that if they place comment cards on a counter or have a standard feedback form on their website, this will be enough to gather the opinions and fee
