How can a school find communication and public relations help and support in its community?
Use all the resources available – have high school students do a project in which they email parents about a levy vote for a proposed new school. Poll parents to see if there are PR and advertising professionals who would volunteer some of their time. Contact local firms and ask about their policy for doing pro bono projects. Communications professionals are like most people – they like to talk about their work and they care about kids. Any thoughts on how schools can – or should – teach their students, staff, and family communities how to spread specific messages about school mission and goals? Involve everyone. Make sure parents, students, and staff understand the importance of effective communication, through example as well as through coaching. Make sure everyone knows what specific messages, missions, and goals are. Use school branding opportunities like t-shirts, signage, and newsletters to reinforce efforts. Any specific tips for building relationship with local media? Try hard
