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How can a grant be justified when filmmaking is a for profit activity and not a charity?

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How can a grant be justified when filmmaking is a for profit activity and not a charity?

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The documentary industry in Australia is heavily subsidised and under funded. Evidence suggests that less than 10 documentary films in Australia have made a profit. Given the rates broadcasters pay for documentaries, the business model is not sympathetic towards documentaries making a profit. As with existing arts based activities, extra assistance is required. A theatre or opera company sell tickets, an art gallery charges entry fees, yet both rely heavily on support from philanthropic grants in order to survive.

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