How can a dealer justify the financial investment in the CONTROL installation and retainer services?
In today’s market, how can you afford not to make an investment in a procedure that monitors what is occurring on your showroom? Dealers conservatively spend $300 plus per OTDB. Ten lost OTDB’s in a month cost you $36,000 per year. After installing CONTROL, our clients have reported up to forty percent volume increase. A dealer can expect his true closing ratio will climb into the thirty percent plus range with profit gross improvements from $150-$800 per unit. Many also experience up to $500 per unit improvement in Finance & Insurance gross profit. Based on the front end gross and increased volume, the dealer’s investment is recouped within weeks. And, just one extra unit per month pays for the retainer services.
