How can a database program be used to increase productivity in business?
Effective customer relationship management (CRM) can provide a significant competitive advantage for small businesses, especially in the context of stimulating repeat business. A database program can help you track vital information, as well as contact cards for your client. There are several excellent database programs, ranging from generic, easy-to-use database applications to industry-specific or proprietary CRM software. Examples of generic database management software include: Microsoft Access FileMaker Pro SQL Server Paradigm Your selection of a database application will depend on how much you choose to integrate technology into your operations. This should be a part of your business plan updating process. Should you choose to explore the merits of a more specific CRM application, we suggest you discuss this with a qualified information technology advisor. NEOnet uses Filemaker Pro, a relatively inexpensive, easy-to-use database program that allows you to easily manage your data,
