How can a company maximize the use of its printed newsletter on-line?
Putting a well-designed newsletter on your web site can be an extremely effective promotional tool, and can save you a lot of money in printing costs, which can be considerable with large press runs. It’s more effective than sending a text-only version – or e-zine – to a subscriber list. Many e-zines are not even opened, in part because there are so many of them. An attractively designed newsletter can be posted on your website in either a JPEG or PDF format – or sent as an attachment in a PDF format to your database. You’ll retain the design and colors and your customers or prospects will have the option of printing it out.
