How can a business survive rural and remorse Hawaii communities?
Despite the folklore, rural communities are rich in opportunity. People still buy goods and services locally, and products produced in rural areas can often be sold in more populated communities. The challenge remains one of matching a person’s dreams and talents to a marketable idea. Taking a person-centered approach leverages the skills and passions of the individual and matches it to community needs. The person, and not the market, however, always comes first in order to insure commitment to the process. There are always unmet needs and uncompleted work in all communities. Matching a person who can do the work or fill the need with the customers is the challenge that is proving successful in rural communities worldwide.
