How can a BBB be unbiased when it gets a complaint about a BBB Accredited Business?
The BBB’s integrity is on the line every time we review and process a complaint. If a BBB were to favor BBB Accredited Business over non-BBB Accredited Businesses in a complaint, such action would destroy our most valuable asset– the public trust that we have held for over 80 years. BBB Accredited Businesses support us because they know we will act as a neutral third party, giving them an opportunity to learn of and respond to customer problems.