How can 100% of money raised go to the people who need it?
This grassroots initiative has very few costs. Those that do exist are covered by a group of businessmen in London. As a result every single dollar we receive will go to the people who need it. 100%. That makes this fundraising effort unique on this scale. For example, there are no costs involved in organising a fundraising event; you organise the event, and there is no marketing budget. There will be substantial marketing to make people aware of this initiative but none will be paid for. We have received pro bono assistance from many individuals and organisations around the world to help make this a success.
