How Big is Red Bull?
According to Bevnet.com, Red Bull sales in 1998 were at 500,000 cans per day. Red Bull is the fastest growing beverage in America in this generation. Authorized Red Bull vending machines were introduced to the American public in 2006 when sales were a mere 12.2 million cans per day. As we enter 2008, Red Bull beverage sales are now a staggering 13.8 million cans per day. For comparison’s sake, Coca Cola sells 32.2 million cans per day while Pepsi Cola sells 21 million cans per day. Certainly we are witnessing an American phenomenon that is unprecedented in the beverage business.
