How big a role do you see social-networking sites such as LinkedIn and Facebook playing in recruiting?
We have worked with hundreds of companies and are seeing a large-scale transformation of budgets. Recruiting strategies are being redeployed from job boards into some of these social channels — and for good reason. [Companies now have the] ability to organize people and then do targeted marketing to them based on interest, based on what colleges they went to, based on what their age or gender is, or what their interests are. I can do all of that kind of marketing using these new interactive venues that I could never do with some of the old-school ones. So if I want to target black university students that have certain degrees who work at any of my competitors, I can deploy that using Facebook and even, in some cases, LinkedIn. How about Twitter? What does it bring to the table? There’s a push way to use Twitter; then there’s a pull way to use Twitter. What we’re seeing is that smart companies are deploying both. But I think of it as a marketing channel, not as a source. Recruiters wil
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