How are you planning to develop Laplink’s marketing strategy?
CS: Laplink has done a fantastic job continuing to build value in the Laplink brand. The plan is to leverage that trusted brand across additional utilities and to increase the awareness of the migration category as a whole. We will be doing this by partnering with other strong brands that have a stake in increasing the purchases of new PCs, which PCmover does. We are in the process of a comprehensive PR tour discussing how PCmover allows a quick and easy migration to Windows 7. We will be partnering with various retailers with the launch of Windows 7 to attach PCmover to the sales of new PCs. We are also releasing a product that allows XP users to conduct an in-place upgrade to Windows 7. BCW: Will we see any of these strategies filtered through to the UK? CS: Absolutely. Across Europe the install base of Windows XP is very high. We are working on an in-place upgrade program that will roll out in the UK and across Europe as a whole. We also are launching programs with PC manufacturers
