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How are you communicating to consumers that Tide to Go is specifically for removing fresh food and drink stains?

April 26, 2017communicating Consumers DRINK food fresh removing stains tide

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How are you communicating to consumers that Tide to Go is specifically for removing fresh food and drink stains?

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We are letting consumers know that Tide to Go is designed specifically for fresh food and drink stains by flagging this information on packaging and instructions, advertising and online.