How are web pages encoded for i-mode?
i-mode uses cHTML (compact HTML), which is in part a subset of ordinary HTML. However, in addition to HTML tags, there are some special i-mode-only tags, e.g. a tag to set up a link, which, when pressed, dials up to a telephone number, or another informing search machines that a particular web page is an i-mode page. In addition, there are also special DoCoMo characters, which are symbols for joy, kisses, love, sadness, hot spring baths, telephone, encircled numbers, etc. There are a large number of these special non-standardised characters.