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How are VNRs announced and distributed to TV stations?

April 26, 2017announced distributed stations tv vnrs

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How are VNRs announced and distributed to TV stations?

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Broadcast PR firms announce their VNR offerings to TV news producers through phone, fax and e-mail pitches. The VNRs themselves are distributed by videotape, by satellite transmission, or through digital content delivery systems such as Pathfire, which allow newsrooms to preview and download VNRs in a matter of minutes.