How are trade shows a part of the PR campaign?
If your company has the budget to exhibit at trade shows, we will work with you to maximize the publicity value. Exhibiting at the key shows relevant to your industry is an excellent vehicle for positive exposure and growth of your company. If your budget does not include trade show exhibits, there are still ways to participate. We will work with you to determine your participation in key media events as well as speaking on panels at the trade shows and conferences. Our experience indicates that conferences typically select panelists between 4 and 6 months ahead. Therefore, advance planning is required. We have substantial expertise with the key media events connected with interactive industry trade shows such as Internet World and Comdex. Participating in these events is an excellent way to arrange face-to-face time with key media. It is part of your relationship building with the press. Once the media has seen you at an event or two, you have a much better chance of being included in
