How are those subscribers being served and which are GolTV’s most important markets?
Out of those 16 million subscribers, 3.2 million are Hispanic households. We are very strong in markets such as Los Angeles, New York and South Florida, which makes sense because of the high concentration of Hispanics. In terms of satellite and cable, we are roughly half and half; maybe roughly a little bit more in satellite. We are in Dish Latino and DirecTV Más platform and also their sports package. With Comcast you see the same pattern: We are on their Comcast Hispanic tier but also in its sports package. Q: GolTV launched as a Spanish-only network and has since become 100% bilingual, with viewers able to choose between English or Spanish. What is the language of choice for GolTV viewers? A: There are many English-speaking viewers who prefer to watch in Spanish, simply because of the feelings and emotions that Spanish-language announcers put into the action. It’s about the content, not about the language. When you have a good game, people want to watch the game, regardless the lang
