How are things going with (pot) orchids?
Very well actually, consumer demand continues to be constant, although specialist retailers could respond to it more cleverly. The specialist retailers could try to concentrate on other orchids in a bid to stand out from the big retailers, who sell masses of Phalaenopsis. As far as the consumer is concerned Phalaenopsis is synonymous with orchid, but there are so many more varieties. For example, the Cymbidium, Cambria or Dendrobium Nobile. Clever retailers would do well to focus on these. What makes (pot) orchids so attractive? Orchids come in endless numbers of fabulous types and varieties. There are enough different shapes and colours to ensure that there is a plant to satisfy any taste and style. The plant is also long lasting. Eighty percent of the assortment (Phalaenopsis) will retain their looks for twelve weeks. This benefits retailer and consumer alike. What form does the greatest demand for (pot) orchids take? There is growing demand for special shapes, e.g. the heart shape.
