How are they publicised?
We aim to get coverage in the local press and in community magazines in Royston and surrounding villages. We also put up posters around town – in shops, the library etc – and distribute publicity through other local organisations. We have a website www.roystonchoralsoc.org.uk and we do a bit of paid advertising. Our publicity budget is limited so we ask choir members to help. This might include hand delivering publicity leaflets to friends, family and neighbours, leafleting houses in your street or handing out leaflets in the High Street the week before a concert. At each concert, a large number of those attending say they have heard about it through choir members, so we know the personal contact works!
