How are the trade-in rebate values determined?
The values stated in the Sony Trade-in Program are based on their value in the pre-owned or secondary marketplace also known as Fair Market Value (FMV). Market Velocity maintains relationships with dozens of re-marketers throughout North America and also maintains a proprietary pricing database which feeds the Sony Trade-in Program web site. We pass along whatever the re-marketers will pay for the pre-owned equipment to the customer. It is best to think of the trade-in value as the pre-owned wholesale value.