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How are the territories determined for 800-BUY-KWIK?

April 26, 2017territories

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How are the territories determined for 800-BUY-KWIK?

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Each territory is determined by Nielsen Media Research Map. There are 210 different broadcast areas in which TV and Radio are defined within. The marketing resources of 800-BUY-KWIK strongly advocates the use of broadcast TV and radio, so our territories basically mirror these broadcast areas.