How are the Super Bowl tickets distributed?
If you’re a season ticket holder of the team that makes it to the Super Bowl, you will be able to attend a lottery to purchase tickets at face value. Tickets at face value are still more than $250 per ticket. Here is a great article that goes further in depth on how they are distributed.
The good thing is, no matter what, you will always be able to purchase tickets on Ebay or Stubhub. But they will come at a premium and they will be way above face value.
Accoring to SB-Tickets.com the NFL holds a lottery for only a few thousand tickets. The majority of all other tickets go to sponsors and the teams.
Three-quarters of tickets go to the teams in the league – 35 percent are split between two participating teams, nine percent go to host team, and rest of teams get one percent each. Remaining 25 percent are controlled by the NFL and go to sponsors, broadcasters, media, VIPs, charities, and so on. About 500 tickets are available to fans through a ticket lottery.
The vast majority of Super Bowl tickets (75%) are distributed to the 32 NFL teams. The participating teams each receive 17.5% of the tickets, the non-participating teams receive 1.1%, and the Jacksonville Jaguars, as the host team, will receive less than 8.8%. The remaining 25% are controlled by the NFL and are distributed primarily to NFL affiliated companies (NFL Properties, NFL Films, NFL Players Association, etc.), the broadcast network, corporate sponsors, media, VIPs, charities, fans and the Host Committee.