How are the suggested ad prices derived?
They are based on an average of between 25¢ to 30¢ per calendar for a single block ad space. If you plan to give your advertisers a complimentary calendar for placing their ad, we recommend you include this expense in your ad price. An advertiser can have an ad in hundreds of homes for an entire year for less than the cost of a postage stamp! No other print advertising guarantees this kind of exceptional value for such a modest price. Cooperative advertising on your calendar allows all businesses, big or small, to participate since they can choose the size of ad they can afford. Advertising on the calendar is a legitimate tax-deductible expense, not simply a donation.
