How are the social entrepreneurship classes structured?
We have courses that are focused on the topic, but we don’t do ‘how-to’s.’ We don’t say exactly how to do it. Our classes are more about strategy and finding a worthy purpose. We engage students by showing them how they can use the capitalist model in a powerful way by allocating resources to solve local problems. And we show how to measure that social contribution in a legitimate way. Q: Is there any evidence to show that consumers or investors will respond to for-profit companies with a social mission? A: Customers pay a higher price for a product that has higher personal value, or perceived value. People tend to use their economic power to illustrate personal choices, and people are connecting with doing good. People are increasingly associating their personal values in personal investments. That’s because the value we receive isn’t just the product, but the intangible. Look at bottled water. There was a product that had no differentiation, but it was sold at different price points
