How are the press product and book distribution specialists positioning themselves?
presented by Laurent Picard, Cofounder of Bookeen In 2007, Bookeen launched a new e-reader on the market, based on E Ink technology. (Previously they had launched their very first Cybook in 2000–2002, with LCD display) The Cybook Gen3 is produced by PVI, with Bookeen’s software added in, including compatibility with various e-book formats (the device is e g compatible with Les Echos’ e-reading content without either party having had to tweak anything). So far, Bookeen has had one core customer target: heavy readers, and one main selling channel, the internet. 130,000 book titles are available through the Mobipocket library (acquired by Amazon in 2005). For the past two years, Bookeen has been pushing the Epub format rather than Mobipocket. The audience of readers can be split into three groups: avid readers, nomad readers and professional readers. Bookeen has just launched a new e-reader device, called the Cybook Opus. The device has a 5-inch display, weighs 150g (the lightest on the m
