How are the local stations doing at producing HD pictures in their news?
“Grass Valley holds a very high share of the HD news production market—- approximately 80 percent, by our own estimates, in equipment sales for HD newsrooms.” Whether their news broadcast is studio-only or full HD, the local stations are doing a remarkable job. What’s helped is that the equipment they’re using is the same equipment they’ve used for SD. For example, WFTV in Orlando uses a Kalypso production center for its HD news broadcast. It’s the same Kalypso they used when they were producing their newscast in SD. All they had to do was upgrade their switcher to HD. For the operator, there’s no learning curve and that makes transitioning to HD easier and less expensive.
